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Vertical Market
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| A reseller's dream, a vertical market is represented by a large number of businesses of the same type, that use the same form pack. | ||||||||||||
| If you are able to locate a vertical market, you are most likely assured of a steady income for years to come. | ||||||||||||
| With vertical markets, you put a pack of paper forms together only once. After that, you sell the same item again and again. | ||||||||||||
| The price is much lower in this case, because we sell the same pack to multiple customers. The form pack becomes a "standard" form pack. Standard form pack prices are not negotiable. | ||||||||||||
Quasi Vertical Market |
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| In most cases however, a vertical market does not occur in its pure form. With a quasi vertical market, its form pack may suffer variations from a geographic region to another, or from other factors, but the customer general needs are similar all across. | ||||||||||||
Example |
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| XYZ businesses provide health care services of a certain type. They are monitored by state agencies at county level. They report to these agencies frequently, filling a large number of forms. Within the same state, when you switch from a county to another, it may be that some form will change. When you move to another state, many of the forms may change. This is a typical example of a quasi vertical market. | ||||||||||||
| Reference links | ||||||||||||
| Direct Customers | VARs | |||||||||||
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Prepare Your Paper Forms Evaluate Price for Custom Package Minimal Page Prices Ordering a CUSTOM Form Pack
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Welcome Resellers Step By Step Reseller Procedure VAR Registration Form New Transaction Form How Tp Process a Transaction
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Copyright © 2003 Anasoftware. Last modified:
May 25, 2007. |
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